You say you're not familiar with text messaging? Well, all the kids are doing it. It's so much easier than talking on the phone, which, after all, requires the laborious movement of one's jaw and the ever-taxing production of sound.

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Simon Glickman and Julia Rubiner are the principals of Editorial Emergency, a Los Angeles-based copywriting agency. Since opening its doors in 2005, EE has wrangled verbiage for the Honda Civic Tour, Disney Interactive Studios, Borders, Target, Mattel, Sony, Universal, EMI/Capitol and assorted other content-hungry customers. Click here to read more articles by Simon Glickman and Julia Rubiner.