Have you noticed people saying myself when, as far as you're concerned, they really should be saying me? It seems to have become an epidemic.

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Simon Glickman and Julia Rubiner are the principals of Editorial Emergency, a Los Angeles-based copywriting agency. Since opening its doors in 2005, EE has wrangled verbiage for the Honda Civic Tour, Disney Interactive Studios, Borders, Target, Mattel, Sony, Universal, EMI/Capitol and assorted other content-hungry customers. Click here to read more articles by Simon Glickman and Julia Rubiner.